Maria's Articles from her column, Boost Your Business
How Sports Leadership Translates to the Business World
Sports and business have a lot in common. It doesn’t matter what sport you play; the objective is to win. Similarly, it doesn’t matter what kind of business you operate, you want to win. Winning in sports could mean ending with the most points or arriving at a destination faster than the rest. In the business world, winning might be outselling a competitor or having world-class customer service.
April 11, 2021
Do I need to know a Kardashian?
I recently read a book about Harry & Meghan and found it interesting that Meghan Markle made moves early in her career to align herself with influencers, and then became one herself, launching The Tig.
So, the answer to the question above is NO, you do not need to know a Kardashian or a Megan Markle to align yourself with influencers.
Employee Skills That Are Needed Now
February 27, 2021
The workplace in 2021 requires employers to rethink priorities and development of necessary skill sets. Businesses should embrace a dynamic approach to reskilling talent as new skills become relevant and necessary.
Job Descriptions and How They Are Changing Since 2020
The COVID-19 pandemic has changed how many businesses operate. Some employers are shifting workers' job duties to adjust to a new normal. Most workers have little recourse if their job duties or hours have changed because of the pandemic, even if they're unhappy with their new job assignments.
Marketing During the Pandemic
Which Businesses Will Thrive After Coronavirus?
It’s too soon to see what the full economic impact of Covid-19 will be, which effects will be temporary and which will be permanent. Businesses could bounce back almost immediately or struggle for years to come.
Your Emergency Communications Plan
Businesses of all sizes have been drastically affected by the coronavirus outbreak. As things have unfolded over the last few months, it is an interesting time to be in marketing and communications. One thing that is abundantly clear is that many businesses have experienced a situation unlike any before. The pandemic is a perfect example of a case for a communications plan.
Workplace Emotional Intelligence
No one knows what lasting effect the coronavirus will have on our economy. We have no idea the timeframes or the long-term repercussions on our businesses. This disruption is testing everyone’s emotional and social operating system and functioning, which is better known as emotional intelligence. As Darwin deduced, those who survive “are not the strongest or the most intelligent, but the most adaptable to change.”
Marketing Your Business During the Pandemic
April 10, 2020
These are tough times and most, if not all, industries are being impacted in some way. The world is frightened and wary. There are many things that businesses must consider when it comes to the Coronavirus (COVID-19) and somewhere near the top should be your marketing and sales efforts.
Email and Newsletters
Questions to Answer Before You Launch That Next Email Campaign
Email campaigns and newsletters are still important and cost-effective. However, today, email campaigns must be targeted, relevant, and break through the noise and hurdles of our inboxes.
The Evolution of Email Newsletters
June 5, 2020
Email is having a resurgence as news reading habits, informed by Twitter and Facebook et.al., evolve. More people are reading news, learning more, and (because of this pandemic) taking advantage of actually having the time to read. I truly hope that as businesses return to their usual habits, they continue to take advantage of some of the changes they may have made these last few months.
Email vs. Social Media
Social media sites can be incredibly useful. Pinterest, Instagram, Twitter, Facebook, and all the rest have created new means of communication and enabled companies to connect organically with users whose interests are already vetted.
That said, they can also be destructive. The difference lies in the way you use them:
Effective Email Marketing
We all hate getting spam mail so it’s hard to admit that email advertising is effective, but study after study show that it’s a low-cost method of obtaining new customers and generating repeat clients. According to SalesForce.com, the average return on investment for every $1 devoted to an email-marketing campaign is $44.25.
MORE ARTICLES AND TOPICS
THE BENEFITS OF DELEGATION
COMMUNICATING YOUR VALUE PROPOSITION
WHEN TO SAY GOODBYE TO YOUR BENEFITS BROKER
IS YOUR EMPLOYEE HANDBOOK UP-TO-DATE?
USING CONTESTS AND SWEEPSTAKES
HANDLING UNETHICAL REQUESTS
FIRE THESE CUSTOMERS IMMEDIATELY
CUSTOMER LOYALTY TODAY
COPYWRITING IS ESSENTIAL TO BUSINESS STRATEGY
THE BIGGEST MISTAKES IN COPYWRITING
CONTENT MARKETING: MYTH vs. FACT
SMALL BUSINESS SEO ON A BUDGET
KNOW THE DEMOGRAPHICS OF YOUR AUDIENCE
MARKETPLACES WITHOUT BOUNDARIES
MARKETING IS ENTERTAINING
OWNER OR ENTREPRENEUR?
WHICH LEGAL ENTITY STRUCTURE IS BEST FOR YOU
BE THE BEST PROFESSIONAL YOU CAN BE
IT'S NOT FAILURE. IT'S FAILURE TO DO YOUR BEST.
SIMPLE INSIDE SALES SKILLS
SALES SUCCESS IS IN YOUR CONTROL
KILLING WITH COMMUNICATION
CAN YOU FOLLOW THE CURRENT IN A CONVERSATION?
PUBLIC RELATIONS = FREE PUBLICITY
THE VALUE OF EMPLOYMENT BRANDING
HIRING THROUGH REFERRALS
REFERRAL DESTROYING MISTAKES
THE IMPORTANCE OF YOUTUBE
USING MEETUPS TO GROW YOUR BUSINESS
BENEFITS OF BEING A ONE-STOP SHOP
THE PERFECT PRODUCT LAUNCH
AVOID PEOPLE WHO WASTE YOUR TIME
WANT MORE SALES? IMPROVE YOUR BODY LANGUAGE
YOU SHOULDN'T HAVE TO HURRY ALL THE TIME
BE A PERSON OF INFLUENCE
THE EFFECTS OF BAD CUSTOMER SERVICE
LESSONS FROM DRIVEWAY SPAMMERS