COMMUNICATION
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Your Emergency Communications Plan
Businesses of all sizes have been drastically affected by the coronavirus outbreak. As things have unfolded over the last few months, it is an interesting time to be in marketing and communications. One thing that is abundantly clear is that many businesses have experienced a situation unlike any before. The pandemic is a perfect example of a case for a communications plan. Continue Reading... |
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Communicating Your Value Proposition
Even when people know their value, many find it difficult to describe.
When someone asks the simple question, “What do you do,” you know the simple answer but you need to convey your value, and when communicating your value proposition, you don’t want to deliver the same canned speech for every audience.
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Even when people know their value, many find it difficult to describe.
When someone asks the simple question, “What do you do,” you know the simple answer but you need to convey your value, and when communicating your value proposition, you don’t want to deliver the same canned speech for every audience.
Continue Reading...
Copywriting is Essential to Your Business Strategy
Copywriting is critical for the growth of your business whether you’re at the head of a startup or leading a company that’s been around for decades. However, copywriting may be an aspect of your business that you have been ignoring.
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Copywriting is critical for the growth of your business whether you’re at the head of a startup or leading a company that’s been around for decades. However, copywriting may be an aspect of your business that you have been ignoring.
Continue Reading...
Can You Follow the Current in a Conversation?
In business meetings and networking events, sales meetings and company interactions, as in any conversation, there is a current or flow. If you can’t recognize the current in the conversation, it is difficult to follow its flow.
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In business meetings and networking events, sales meetings and company interactions, as in any conversation, there is a current or flow. If you can’t recognize the current in the conversation, it is difficult to follow its flow.
Continue Reading...
Strategies for Team Meetings
The normal staff meeting has become a colossal waste of time. No surprise, but a staff meeting is boring and even a dreaded part of the “9 to 5” world. Many consider staff meetings (or team meetings) a practical alternative to work. They feign interest and look at the gatherings as a place to jot down their
grocery list or refine their drawing skills.
Continue Reading...
The normal staff meeting has become a colossal waste of time. No surprise, but a staff meeting is boring and even a dreaded part of the “9 to 5” world. Many consider staff meetings (or team meetings) a practical alternative to work. They feign interest and look at the gatherings as a place to jot down their
grocery list or refine their drawing skills.
Continue Reading...
Killing with Communication
So many prospects and clients to kill, so little time. But don't worry; salespeople all over the world are doing their damnedest to kill as many prospects and clients as possible every day. Their weapon of choice? Communication or, more specifically, communication fraud.
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So many prospects and clients to kill, so little time. But don't worry; salespeople all over the world are doing their damnedest to kill as many prospects and clients as possible every day. Their weapon of choice? Communication or, more specifically, communication fraud.
Continue Reading...
Be a Person of Influence
Who are you and what do you stand for?
We’re all exposed to continuous advertising. Yes, it’s now continuous (rather than “continual”) because it’s impossible to escape. You know it. I know it. It’s everywhere. And the businesses that are most effective are the ones that have established their brands. Brands are critical to recognition, and recognition is critical to successful advertising.
Continue Reading...
Who are you and what do you stand for?
We’re all exposed to continuous advertising. Yes, it’s now continuous (rather than “continual”) because it’s impossible to escape. You know it. I know it. It’s everywhere. And the businesses that are most effective are the ones that have established their brands. Brands are critical to recognition, and recognition is critical to successful advertising.
Continue Reading...
Managing the Challenges of Multiple Generations in the Workplace
The workplace is going to look different over the next several years. With people living longer and often postponing retirement for financial reasons, we are entering a phase where four, possibly even five generations will be working side by side.
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The workplace is going to look different over the next several years. With people living longer and often postponing retirement for financial reasons, we are entering a phase where four, possibly even five generations will be working side by side.
Continue Reading...
