COMMUNICATION
Launching and Producing a Podcast the Right Way
While a podcast is a great way to bring new readers to your blog, it’s not the only reason you should start one. In addition to new followers, you connect with your audience on a more personal level. Hearing someone speak is undoubtedly more personal than reading words on a screen. With this kind of connection, you can gain your listener’s trust and get their attention in lesser time than it takes to read a blog post. It may seem obvious, but when you’re talking to a mic, it’s easy to get self-conscious and not sound like yourself. Continue Reading... |
Time to Improve Your Business Blog (and newsletters and articles!)
Does your business have a blog on your website? Are you sending out informational and educational news?
Regularly posting blogs and sharing news and education can benefit your business in numerous ways. If you help people solve a problem related to your industry, or teach them something they did not know, your name is front of mind when they need to hire someone. This isn’t automatic, but the effect is real.
Continue Reading...
Does your business have a blog on your website? Are you sending out informational and educational news?
Regularly posting blogs and sharing news and education can benefit your business in numerous ways. If you help people solve a problem related to your industry, or teach them something they did not know, your name is front of mind when they need to hire someone. This isn’t automatic, but the effect is real.
Continue Reading...
Live Chat Supports Quality Customer Services
Do you know that 51% of consumers believe that businesses should be available to answer questions 24/7? And 42% of people say they prefer live chat to interacting on the phone.
If you have a business that sells retail products (especially online), or an essential service that some may want immediately, live chat may be something for you to consider.
Continue Reading...
Do you know that 51% of consumers believe that businesses should be available to answer questions 24/7? And 42% of people say they prefer live chat to interacting on the phone.
If you have a business that sells retail products (especially online), or an essential service that some may want immediately, live chat may be something for you to consider.
Continue Reading...
Your Emergency Communications Plan
Businesses of all sizes have been drastically affected by the coronavirus outbreak. As things have unfolded over the last few months, it is an interesting time to be in marketing and communications. One thing that is abundantly clear is that many businesses have experienced a situation unlike any before. The pandemic is a perfect example of a case for a communications plan.
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Businesses of all sizes have been drastically affected by the coronavirus outbreak. As things have unfolded over the last few months, it is an interesting time to be in marketing and communications. One thing that is abundantly clear is that many businesses have experienced a situation unlike any before. The pandemic is a perfect example of a case for a communications plan.
Continue Reading...
Webinars Can Be Powerful for Your Business
Over the past two years, Zoom has become a “go-to” mode of communication. I’m sure that some of you have a love/hate relationship with the world’s most popular video platform. But hosting webinars just might change your entire perspective.
In case you haven’t heard, webinars can be incredibly powerful.
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Over the past two years, Zoom has become a “go-to” mode of communication. I’m sure that some of you have a love/hate relationship with the world’s most popular video platform. But hosting webinars just might change your entire perspective.
In case you haven’t heard, webinars can be incredibly powerful.
Continue Reading...
Communicating Your Value Proposition
Even when people know their value, many find it difficult to describe.
When someone asks the simple question, “What do you do,” you know the simple answer but you need to convey your value, and when communicating your value proposition, you don’t want to deliver the same canned speech for every audience.
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Even when people know their value, many find it difficult to describe.
When someone asks the simple question, “What do you do,” you know the simple answer but you need to convey your value, and when communicating your value proposition, you don’t want to deliver the same canned speech for every audience.
Continue Reading...
How To Write an Amazing About Me/Us Page
Over 50% of people will head straight to your About page when they visit your website for the first time. In fact, this page is one of the most visited pages on business sites.
If you don’t have an About Me/Us page yet, writing one should be your next priority. But it takes a bit more effort than just writing a short paragraph about what your company does.
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Over 50% of people will head straight to your About page when they visit your website for the first time. In fact, this page is one of the most visited pages on business sites.
If you don’t have an About Me/Us page yet, writing one should be your next priority. But it takes a bit more effort than just writing a short paragraph about what your company does.
Continue Reading...
Copywriting is Essential to Your Business Strategy
Copywriting is critical for the growth of your business whether you’re at the head of a startup or leading a company that’s been around for decades. However, copywriting may be an aspect of your business that you have been ignoring.
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Copywriting is critical for the growth of your business whether you’re at the head of a startup or leading a company that’s been around for decades. However, copywriting may be an aspect of your business that you have been ignoring.
Continue Reading...
Can You Follow the Current in a Conversation?
In business meetings and networking events, sales meetings and company interactions, as in any conversation, there is a current or flow. If you can’t recognize the current in the conversation, it is difficult to follow its flow.
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In business meetings and networking events, sales meetings and company interactions, as in any conversation, there is a current or flow. If you can’t recognize the current in the conversation, it is difficult to follow its flow.
Continue Reading...
Strategies for Team Meetings
The normal staff meeting has become a colossal waste of time. No surprise, but a staff meeting is boring and even a dreaded part of the “9 to 5” world. Many consider staff meetings (or team meetings) a practical alternative to work. They feign interest and look at the gatherings as a place to jot down their
grocery list or refine their drawing skills.
Continue Reading...
The normal staff meeting has become a colossal waste of time. No surprise, but a staff meeting is boring and even a dreaded part of the “9 to 5” world. Many consider staff meetings (or team meetings) a practical alternative to work. They feign interest and look at the gatherings as a place to jot down their
grocery list or refine their drawing skills.
Continue Reading...
Killing with Communication
So many prospects and clients to kill, so little time. But don't worry; salespeople all over the world are doing their damnedest to kill as many prospects and clients as possible every day. Their weapon of choice? Communication or, more specifically, communication fraud.
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So many prospects and clients to kill, so little time. But don't worry; salespeople all over the world are doing their damnedest to kill as many prospects and clients as possible every day. Their weapon of choice? Communication or, more specifically, communication fraud.
Continue Reading...
Be a Person of Influence
Who are you and what do you stand for?
We’re all exposed to continuous advertising. Yes, it’s now continuous (rather than “continual”) because it’s impossible to escape. You know it. I know it. It’s everywhere. And the businesses that are most effective are the ones that have established their brands. Brands are critical to recognition, and recognition is critical to successful advertising.
Continue Reading...
Who are you and what do you stand for?
We’re all exposed to continuous advertising. Yes, it’s now continuous (rather than “continual”) because it’s impossible to escape. You know it. I know it. It’s everywhere. And the businesses that are most effective are the ones that have established their brands. Brands are critical to recognition, and recognition is critical to successful advertising.
Continue Reading...
Managing the Challenges of Multiple Generations in the Workplace
The workplace is going to look different over the next several years. With people living longer and often postponing retirement for financial reasons, we are entering a phase where four, possibly even five generations will be working side by side.
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The workplace is going to look different over the next several years. With people living longer and often postponing retirement for financial reasons, we are entering a phase where four, possibly even five generations will be working side by side.
Continue Reading...