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Launching and Producing a Podcast the Right Way
While a podcast is a great way to bring new readers to your blog, it’s not the only reason you should start one. In addition to new followers, you connect with your audience on a more personal level. Hearing someone speak is undoubtedly more personal than reading words on a screen. With this kind of connection, you can gain your listener’s trust and get their attention in lesser time than it takes to read a blog post. It may seem obvious, but when you’re talking to a mic, it’s easy to get self-conscious and not sound like yourself. Continue Reading... |
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Ready to Hire Your First Employee?
You’ve put in the hard work building your business from the ground up. And it’s finally starting to pay off. The only problem: now you have more work than you can handle. Growth is always a good problem to have. But it does come with its own share of challenges. If you’ve made it to this point, you have two options. The first is to let new business opportunities pass you by, ensuring you don’t take on more than you can handle. The second option is to lighten your load by hiring someone to help.
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You’ve put in the hard work building your business from the ground up. And it’s finally starting to pay off. The only problem: now you have more work than you can handle. Growth is always a good problem to have. But it does come with its own share of challenges. If you’ve made it to this point, you have two options. The first is to let new business opportunities pass you by, ensuring you don’t take on more than you can handle. The second option is to lighten your load by hiring someone to help.
Continue Reading...
Are You a Good or Bad Boss?
Think of the worst supervisor you’ve had. Chances are someone comes immediately to mind. Is it your current supervisor? Why do you consider this person “the worst?”
Now, think of a situation where you had the best boss ever. It is harder to identify a best boss, isn’t it?
Did you want to do a better job for the best boss vs the worst boss? Of course!
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Think of the worst supervisor you’ve had. Chances are someone comes immediately to mind. Is it your current supervisor? Why do you consider this person “the worst?”
Now, think of a situation where you had the best boss ever. It is harder to identify a best boss, isn’t it?
Did you want to do a better job for the best boss vs the worst boss? Of course!
Continue Reading...
Starting Your Own Online Business
The success of your business is highly dependent on the success of the product or service you’re offering.
And even more important is being able to clearly articulate your product vision to others. When it comes to your product or service, clarity is essential. It’s necessary to define your products or services in clear descriptions that are easy for you to communicate to others. After developing product or service descriptions, you must identify to whom you want to sell. Determining your ideal customers can provide a more focused approach to your launch.
Continue Reading...
The success of your business is highly dependent on the success of the product or service you’re offering.
And even more important is being able to clearly articulate your product vision to others. When it comes to your product or service, clarity is essential. It’s necessary to define your products or services in clear descriptions that are easy for you to communicate to others. After developing product or service descriptions, you must identify to whom you want to sell. Determining your ideal customers can provide a more focused approach to your launch.
Continue Reading...
Turn Your Employees into Leaders
Managers should always have an exit strategy. Because if you receive a promotion or new position, you’ll need to have a plan in place for your departure including a suggestion for someone to fill your role. And that means you need to be preparing your employees for leadership now.
But being a manager isn’t all about you and your goals either. It’s important to instill leadership skills in your employees for the good of their careers, too.
Continue Reading...
Managers should always have an exit strategy. Because if you receive a promotion or new position, you’ll need to have a plan in place for your departure including a suggestion for someone to fill your role. And that means you need to be preparing your employees for leadership now.
But being a manager isn’t all about you and your goals either. It’s important to instill leadership skills in your employees for the good of their careers, too.
Continue Reading...
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Establishing a Good Company Reputation
A good company reputation doesn’t happen by accident and it’s a valuable commodity. A good reputation can promote referrals. Let’s say you heard from half a dozen people about how great the food is at a local Italian restaurant. Even if you never ate there, you’d probably recommend it to someone looking for an Italian restaurant. Why? It’s got a good reputation. That said, creating that reputation requires sustained work over time. You must deliver on multiple fronts again and again. Continue Reading... |
What is ‘PAW’ternity Leave? December, 2022
Bringing home a new pet is one of life’s most exciting experiences and many Americans appear to agree — 68% of households in the United States own a furry companion. Recognizing that our pets are important to us and part of the family, some companies are now offering their employees “pawternity” leave (also known as “furternity” leave.) Pawternity leave acknowledges the growing role pets play in employees’ lives by giving them time off specifically for caring for a new baby pet, to care for their ill or injured fur friends, or for bereavement after a beloved pet dies.
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Bringing home a new pet is one of life’s most exciting experiences and many Americans appear to agree — 68% of households in the United States own a furry companion. Recognizing that our pets are important to us and part of the family, some companies are now offering their employees “pawternity” leave (also known as “furternity” leave.) Pawternity leave acknowledges the growing role pets play in employees’ lives by giving them time off specifically for caring for a new baby pet, to care for their ill or injured fur friends, or for bereavement after a beloved pet dies.
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It’s Time to Update Your Website!
Most business owners understand the importance of investing in an attractive and informative website, but they don’t all realize that you need to update your website to keep it relevant and current. Here is why you may be due for an update:
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Most business owners understand the importance of investing in an attractive and informative website, but they don’t all realize that you need to update your website to keep it relevant and current. Here is why you may be due for an update:
Continue Reading...
Webinars Can Be Powerful for Your Business
Over the past two years, Zoom has become a “go-to” mode of communication. I’m sure that some of you have a love/hate relationship with the world’s most popular video platform. But hosting webinars just might change your entire perspective.
In case you haven’t heard, webinars can be incredibly powerful.
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Over the past two years, Zoom has become a “go-to” mode of communication. I’m sure that some of you have a love/hate relationship with the world’s most popular video platform. But hosting webinars just might change your entire perspective.
In case you haven’t heard, webinars can be incredibly powerful.
Continue Reading...
Using Facebook for Your Business
We are always looking for ways to get in front of our potential customers. Though there are many successful strategies that can be used, we should discuss Facebook and its relevance in 2022.
It seems that some people are more interested in Instagram and TikTok, but there are still a lot of people that use Facebook and get impressive advertising results. No one can predict the future, but I think Facebook is here to stay and will continue to do well within business communities.
Continue Reading...
We are always looking for ways to get in front of our potential customers. Though there are many successful strategies that can be used, we should discuss Facebook and its relevance in 2022.
It seems that some people are more interested in Instagram and TikTok, but there are still a lot of people that use Facebook and get impressive advertising results. No one can predict the future, but I think Facebook is here to stay and will continue to do well within business communities.
Continue Reading...
How Sports Leadership Translates to the Business World
July, 2021
Sports and business have a lot in common. It doesn’t matter what sport you play; the objective is to win. Similarly, it doesn’t matter what kind of business you operate, you want to win. Winning in sports could mean ending with the most points or arriving at a destination faster than the rest. In the business world, winning might be outselling a competitor or having world-class customer service.
Continue Reading...
July, 2021
Sports and business have a lot in common. It doesn’t matter what sport you play; the objective is to win. Similarly, it doesn’t matter what kind of business you operate, you want to win. Winning in sports could mean ending with the most points or arriving at a destination faster than the rest. In the business world, winning might be outselling a competitor or having world-class customer service.
Continue Reading...
The Benefits of Delegation
Managers are often reluctant to delegate as many believe in the adage that “if you want something done right, you must do it yourself.” Although this may be true in some cases, a core component of leadership is getting work done through others.
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Managers are often reluctant to delegate as many believe in the adage that “if you want something done right, you must do it yourself.” Although this may be true in some cases, a core component of leadership is getting work done through others.
Continue Reading...
Be the Best Professional You Can Be
It seems as if everyone is calling themselves a professional, whether they’re competent in their job or not. There are the titles of “Professional Marketing Ninja,” “Professional Social Media Rockstar,” and the (perhaps more common) titles of “Professional Sales Executive” and “Professional Entrepreneur.” But are these considered ‘real’ professionals?
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It seems as if everyone is calling themselves a professional, whether they’re competent in their job or not. There are the titles of “Professional Marketing Ninja,” “Professional Social Media Rockstar,” and the (perhaps more common) titles of “Professional Sales Executive” and “Professional Entrepreneur.” But are these considered ‘real’ professionals?
Continue Reading...
Strategies for Team Meetings
The normal staff meeting has become a colossal waste of time. No surprise, but a staff meeting is boring and even a dreaded part of the “9 to 5” world. Many consider staff meetings (or team meetings) a practical alternative to work. They feign interest and look at the gatherings as a place to jot down their
grocery list or refine their drawing skills.
Continue Reading...
The normal staff meeting has become a colossal waste of time. No surprise, but a staff meeting is boring and even a dreaded part of the “9 to 5” world. Many consider staff meetings (or team meetings) a practical alternative to work. They feign interest and look at the gatherings as a place to jot down their
grocery list or refine their drawing skills.
Continue Reading...
Your Results, Your Fault
In business the results you get can be “relatively” proportionate to the effort you put in. So far so good, but a problem arises when people don’t do anything or do the wrong thing to try and get results. Far too often people will play the blame game. “I tried this to get more business happening and it didn’t work and the same with that, and that and on and on … nothing’s working!”
Continue Reading...
In business the results you get can be “relatively” proportionate to the effort you put in. So far so good, but a problem arises when people don’t do anything or do the wrong thing to try and get results. Far too often people will play the blame game. “I tried this to get more business happening and it didn’t work and the same with that, and that and on and on … nothing’s working!”
Continue Reading...
Managing the Challenges of Multiple Generations in the Workplace
The workplace is going to look different over the next several years. With people living longer and often postponing retirement for financial reasons, we are entering a phase where four, possibly even five generations will be working side by side.
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The workplace is going to look different over the next several years. With people living longer and often postponing retirement for financial reasons, we are entering a phase where four, possibly even five generations will be working side by side.
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Communicating Your Value Proposition
Even when people know their value, many find it difficult to describe.
When someone asks the simple question, “What do you do,” you know the simple answer but you need to convey your value, and when communicating your value proposition, you don’t want to deliver the same canned speech for every audience.
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Even when people know their value, many find it difficult to describe.
When someone asks the simple question, “What do you do,” you know the simple answer but you need to convey your value, and when communicating your value proposition, you don’t want to deliver the same canned speech for every audience.
Continue Reading...
Entrepreneurship Characteristics
What are entrepreneurship characteristics? It’s an important question when you’re considering self-employment. It’s natural to want to know if you have what it takes before you move forward.
Ask yourself these important questions:
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What are entrepreneurship characteristics? It’s an important question when you’re considering self-employment. It’s natural to want to know if you have what it takes before you move forward.
Ask yourself these important questions:
Continue Reading...
Are you an Owner or Entrepreneur?
What is the difference? What is an entrepreneur? The standard definition is “someone in possession of a venture, idea or innovation around which he or she builds a business.” It’s a person who takes risks to succeed. Today's entrepreneur has become almost synonymous with "business owner," but the reality is that there are many business owners who are not entrepreneurs.
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What is the difference? What is an entrepreneur? The standard definition is “someone in possession of a venture, idea or innovation around which he or she builds a business.” It’s a person who takes risks to succeed. Today's entrepreneur has become almost synonymous with "business owner," but the reality is that there are many business owners who are not entrepreneurs.
Continue Reading...
Be a Person of Influence
Who are you and what do you stand for?
We’re all exposed to continuous advertising. Yes, it’s now continuous (rather than “continual”) because it’s impossible to escape. You know it. I know it. It’s everywhere. And the businesses that are most effective are the ones that have established their brands. Brands are critical to recognition, and recognition is critical to successful advertising.
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Who are you and what do you stand for?
We’re all exposed to continuous advertising. Yes, it’s now continuous (rather than “continual”) because it’s impossible to escape. You know it. I know it. It’s everywhere. And the businesses that are most effective are the ones that have established their brands. Brands are critical to recognition, and recognition is critical to successful advertising.
Continue Reading...
The Benefits of Being a One-Stop Shop
The concept of being a one-stop shop is one that has long-been considered by companies of all sizes. There are always pros and cons to any change, however there are different ways one can set about being all-inclusive. A lot of this depends upon your business.
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The concept of being a one-stop shop is one that has long-been considered by companies of all sizes. There are always pros and cons to any change, however there are different ways one can set about being all-inclusive. A lot of this depends upon your business.
Continue Reading...
What's Your Blurb?
We’ve all heard about the “blurb.” It’s that short phrase you use to describe what you do for a living. Often it’s the first and, maybe if handled incorrectly, the last, contact you’ll have when meeting a potential client. It’s more important than your name when introducing yourself.
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We’ve all heard about the “blurb.” It’s that short phrase you use to describe what you do for a living. Often it’s the first and, maybe if handled incorrectly, the last, contact you’ll have when meeting a potential client. It’s more important than your name when introducing yourself.
Continue Reading...
Avoid People Who Waste Your Time
Successful entrepreneurs know instinctively that “time is money” and it’s why business owners hire others to do tasks they could otherwise do themselves: accounting, marketing, phone sales, etc. However, not everyone in the world of business is adept at time management. They procrastinate, squander time on trivial tasks, and have long conversations without an objective.
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Successful entrepreneurs know instinctively that “time is money” and it’s why business owners hire others to do tasks they could otherwise do themselves: accounting, marketing, phone sales, etc. However, not everyone in the world of business is adept at time management. They procrastinate, squander time on trivial tasks, and have long conversations without an objective.
Continue Reading...
It's OK to Sell Yourself
Wouldn't it be nice if effective small business marketing and self-promotion practices felt natural and authentic? If you truly care about your customers, self-promotion deserves your attention.
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Wouldn't it be nice if effective small business marketing and self-promotion practices felt natural and authentic? If you truly care about your customers, self-promotion deserves your attention.
Continue Reading...
Leveraging the Power of Your Personal Network
Here's an idea – get with your network of friends, relatives and neighbors and put them to work for you.
I don't mean putting them on the payroll. I mean tapping into them as a referral source.
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Here's an idea – get with your network of friends, relatives and neighbors and put them to work for you.
I don't mean putting them on the payroll. I mean tapping into them as a referral source.
Continue Reading...
