Marketing and More
Influencer Marketing
April 11, 2021 Do I need to know a Kardashian? I recently read a book about Harry & Meghan and found it interesting that Meghan Markle made moves early in her career to align herself with influencers, and then became one herself, launching The Tig. So, the answer to the question above is NO, you do not need to know a Kardashian or a Megan Markle to align yourself with influencers. Continue Reading... |
The Perfect Product Launch
You’ve spent thousands of hours bringing a new product to fruition. You’ve invested energy and significant financial resources in multiple development cycles, and you’ve worked through prototypes that almost worked, could have worked, and were almost good enough. Finally you are ready to go with a product that
you are proud of and it is time to press the button on the product launch. But what should you have in mind before you press that button?
Continue Reading...
You’ve spent thousands of hours bringing a new product to fruition. You’ve invested energy and significant financial resources in multiple development cycles, and you’ve worked through prototypes that almost worked, could have worked, and were almost good enough. Finally you are ready to go with a product that
you are proud of and it is time to press the button on the product launch. But what should you have in mind before you press that button?
Continue Reading...
Point of Sales Displays
One of the best investments you can make if you have in-store products to sell is in point-of-sale displays. These displays allow you to dramatically increase the impact of your product at the moment it counts most - at purchase time.
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One of the best investments you can make if you have in-store products to sell is in point-of-sale displays. These displays allow you to dramatically increase the impact of your product at the moment it counts most - at purchase time.
Continue Reading...
Are Your Printed Materials Due for an Update?
Printed marketing and sales materials play a crucial role in securing customers for your business. Unfortunately, too many businesses use the “set it and forget it” method of creating collateral. While some pieces can be used for a while without trouble, others might quickly become outdated.
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Printed marketing and sales materials play a crucial role in securing customers for your business. Unfortunately, too many businesses use the “set it and forget it” method of creating collateral. While some pieces can be used for a while without trouble, others might quickly become outdated.
Continue Reading...
You Need Great Graphic Design
As a business owner, you spend a lot of time figuring out how to talk about your business and sell yourself to your prospects and customers. When you invest in great graphic design, you not only enhance visual communication, you portray your company in a way that sells you and helps maximize your success.
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As a business owner, you spend a lot of time figuring out how to talk about your business and sell yourself to your prospects and customers. When you invest in great graphic design, you not only enhance visual communication, you portray your company in a way that sells you and helps maximize your success.
Continue Reading...
Marketing is Entertaining
That’s exactly right, what better way to use your acting and talent than to market your business! I do it all the time! And I am going to share some of the top tips I use to be entertaining and grow my business at the same time.
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That’s exactly right, what better way to use your acting and talent than to market your business! I do it all the time! And I am going to share some of the top tips I use to be entertaining and grow my business at the same time.
Continue Reading...
Database Marketing
Database Marketing is for Everyone! Whether you're a partner in a consulting firm, a contractor or electrician, or CEO of an international conglomerate, database marketing is crucial for your success.
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Database Marketing is for Everyone! Whether you're a partner in a consulting firm, a contractor or electrician, or CEO of an international conglomerate, database marketing is crucial for your success.
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The Future of Marketing
I love Marketing (obviously). To me, it is the most dynamic aspect of being in business. Just look at the rapid changes we have made globally in the past 45 years since the delivery of the first email in 1971.
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I love Marketing (obviously). To me, it is the most dynamic aspect of being in business. Just look at the rapid changes we have made globally in the past 45 years since the delivery of the first email in 1971.
Continue Reading...
Do You Know the Demographics of Your Audience?
How will you market correctly if you do not know to whom you are addressing?
Nothing is worse than the assumption that “anyone” can be your client. Or, that all marketing will work for every audience.
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How will you market correctly if you do not know to whom you are addressing?
Nothing is worse than the assumption that “anyone” can be your client. Or, that all marketing will work for every audience.
Continue Reading...
Using Contests and Sweepstakes
Contests and sweepstakes are great ways of generating interest and expanding your reach to a target audience. If you want to increase site traffic, reward customers, and/or gain some new leads to add to your marketing efforts, then you might want to consider having a contest or sweepstakes giveaway.
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Contests and sweepstakes are great ways of generating interest and expanding your reach to a target audience. If you want to increase site traffic, reward customers, and/or gain some new leads to add to your marketing efforts, then you might want to consider having a contest or sweepstakes giveaway.
Continue Reading...
Promotions: Where Do They Fit In?
When your auto repair company sends you a coupon for a discount on an oil change, or your local coffee shop rewards you with a free cup of coffee every tenth time you buy, you're seeing a promotional program at work.
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When your auto repair company sends you a coupon for a discount on an oil change, or your local coffee shop rewards you with a free cup of coffee every tenth time you buy, you're seeing a promotional program at work.
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Public Relations = Free Publicity
There are three key areas of public relations you can use to boost your marketing results 10x over your paid advertising.
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There are three key areas of public relations you can use to boost your marketing results 10x over your paid advertising.
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The Importance of YouTube in Marketing
Video is an integral part of the online experience, and no site hosts more videos than YouTube. The site boasts more than 3 billion video views per day, making it an excellent place for businesses to find consumers.
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Video is an integral part of the online experience, and no site hosts more videos than YouTube. The site boasts more than 3 billion video views per day, making it an excellent place for businesses to find consumers.
Continue Reading...
Lessons from Driveway Spammers
Every spring they appear like leaves in the fall. Unwanted, they sit at the end of the driveway in the muddy-muck left from winter. Landscapers, contractors, handymen, and asphalt companies have all latched on to a marketing technique that bears some discussion.
Here’s how it works: Print up a cheap flyer on yellow or green paper, grab some gravel or a single rock, stuff both into a plastic bag, and tie it closed. Then head for my neighborhood and litter every driveway in sight.
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Every spring they appear like leaves in the fall. Unwanted, they sit at the end of the driveway in the muddy-muck left from winter. Landscapers, contractors, handymen, and asphalt companies have all latched on to a marketing technique that bears some discussion.
Here’s how it works: Print up a cheap flyer on yellow or green paper, grab some gravel or a single rock, stuff both into a plastic bag, and tie it closed. Then head for my neighborhood and litter every driveway in sight.
Continue Reading...
Using MeetUps to Grow Your Business
Anyone who goes online knows that there is a lot of advice telling entrepreneurs to use in-person networking to build their businesses. But, in many cases, owners don’t see the necessity or they think they can just use social media, or they do not want to pay to join a networking organization.
Continue Reading...
Anyone who goes online knows that there is a lot of advice telling entrepreneurs to use in-person networking to build their businesses. But, in many cases, owners don’t see the necessity or they think they can just use social media, or they do not want to pay to join a networking organization.
Continue Reading...