WHAT IS A WEBSITE AUDIT AND WHY SHOULD I HAVE ONE?
The heart of most digital strategies and the place where most activity takes place is the organization's website. It is more than just your online business card and important to prove yourself legitimate.
So ensuring that it is providing the right information and services to customers is key. Making certain that your website is working as efficiently as possible, engaging customers and converting them often requires a website review. Industry experts suggest a website review at least every 2 years.
Is your website due for an audit? Why should you have a flawless website?
1.) If I am using the internet to research your company, I am very unlikely to choose a business with grammatical mistakes on their site - Why? I will wonder if they have the same respect for their clients that they have for themselves.
2.) Whether you typed in your own content or someone else copied & pasted, we know how it is - - you're updating in a big hurry so you make a typo here and dangle a modifier there, and you don't think much of it. When you do this, though, it's obvious to your readers that you didn't take a few minutes to check your professional work.
3.) Content that will be published online or used in a marketing campaign should always get the fine-toothed-comb treatment. A content audit will also allow you to discover the full extent of all the content that you are managing, including copy and media. You can then evaluate each item's worth and decide if you want to keep it, amend it or discard it.
4.) And, what if you have built your business on referrals and networking? If I have met you, or someone has passed on your name to me, I am still going to Google you and that online impression may have more of an effect than the brief introduction.
5.) If your website design looks like everyone else's ... meaning you used an online template that many other businesses did too ... than you are in a sticky situation. Many people will research multiple sites or compare competitors, and if they see similar sites, they may just delete them assuming someone copied or had no originality. You wouldn't want the same logo or business card as someone else, why have a look-alike website?