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Marketing Solutions & Business Development
Maria L. Novak  610.405.0633

Email and Newsletters

Questions to Answer Before You Launch That Next Email Campaign 

Email campaigns and newsletters are still important and cost-effective. However, today, email campaigns must be targeted, relevant, and break through the noise and hurdles of our inboxes. 

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The Evolution of Email Newsletters
June 5, 2020

Email is having a resurgence as news reading habits, informed by Twitter and Facebook et.al., evolve. More people are reading news, learning more, and (because of this pandemic) taking advantage of actually having the time to read. I truly hope that as businesses return to their usual habits, they continue to take advantage of some of the changes they may have made these last few months. 

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Email vs. Social Media
January, 2017
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Social media sites can be incredibly useful. Pinterest, Instagram, Twitter, Facebook, and all the rest have created new means of communication and enabled companies to connect organically with users whose interests are already vetted.
 
That said, they can also be destructive. The difference lies in the way you use them:


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Effective Email Marketing

We all hate getting spam mail so it’s hard to admit that email advertising is effective, but study after study show that it’s a low-cost method of obtaining new customers and generating repeat clients. According to SalesForce.com, the average return on investment for every $1 devoted to an email-marketing campaign is $44.25.

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