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Many businesses use blogs to share their insights, boost SEO, and connect with their target audience. Similarly, newsletters—which often include links and information from blog content—can put businesses top-of-inbox and top-of-mind for readers.
By sending your audience a consistent email newsletter, you are keeping your business prevalent in their minds with ideas and reminders of how you can help. This is dependent on your newsletter being valuable, with useful information that is related to the services you offer.
A regular newsletter establishes your authority in your niche or field of expertise. It builds relationships with not only your clients, but prospective clients too. You are demonstrating a commitment to your clients and prospects and showing them that you care to reach out and be in touch.
Perhaps you are worried that you will get a low click-through rate and that is why you are avoiding newsletters. Keep in mind, that sending a regular newsletter will train your audience to open your emails. By showing your audience you are providing quality content that is worth reading, they'll be more likely to open your email when you send a promo code or special offer.
By sending your audience a consistent email newsletter, you are keeping your business prevalent in their minds with ideas and reminders of how you can help. This is dependent on your newsletter being valuable, with useful information that is related to the services you offer.
A regular newsletter establishes your authority in your niche or field of expertise. It builds relationships with not only your clients, but prospective clients too. You are demonstrating a commitment to your clients and prospects and showing them that you care to reach out and be in touch.
Perhaps you are worried that you will get a low click-through rate and that is why you are avoiding newsletters. Keep in mind, that sending a regular newsletter will train your audience to open your emails. By showing your audience you are providing quality content that is worth reading, they'll be more likely to open your email when you send a promo code or special offer.
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With a newsletter, you’re not fighting against algorithms or fleeting attention spans – you’re speaking directly to an audience that has chosen to hear from you. It’s a space where you can be authentic, explore ideas in more depth and connect in a way that’s hard to replicate on other platforms. For businesses and brands, it’s an incredibly powerful tool for communication and relationship building.
