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Fun fact: The average return on investment (ROI) of email marketing is $36 to $40 for every dollar spent. This strategy can nurture your relationship with your prospects, foster loyalty among your existing customers, and increase your revenue.
TOP 3 BENEFITS OF EMAIL MARKETING
1. Upsell opportunities
Once you’ve obtained your current customers’ email addresses, with their permission of course, your email marketing campaign can unlock a world of upsell opportunities so you can earn more sales.
For example, you can recommend more of your products that your customers would enjoy based on their past purchases. You can also tell your current clients about your new services or products they may not have used.
2. More conversions
Email marketing helps you expertly nurture your leads and nurture them into customers.
For example, you can send email drip campaigns that enable your leads to learn more about your brand, encouraging them to make a purchase. That means you can enjoy more conversions in the long run for your business.
3. Increased customer loyalty
Staying in touch with your customers is the key to building brand loyalty that keeps them coming back for more. With email marketing, you can stay in touch with your customers long after they purchase, keeping your brand at the forefront of their mind.
Plus, you can use emails to send your customers special discounts or offers, encouraging them to purchase from you again in the future.
MOST COMMON TYPES OF EMAIL MARKETING
1. Promotional Emails
Promotional emails enable you to showcase your products or services to your subscribers. They help you maintain awareness about your brand and encourage your audience to check out your newest offerings.
2. Newsletters
Newsletters are the perfect way to inform your audience about your brand. They are also the best way to become their expert on anything having to do with your industry and the surrounding complements. Become my expert and I will be your client.
3. Surveys
Survey emails are a great way to gather feedback and insights from your audience. You can ask them their interests, experiences with your company, demographics and more.
You can then use the information from your surveys to improve your products or services and optimize your other marketing strategies.
TOP 3 BENEFITS OF EMAIL MARKETING
1. Upsell opportunities
Once you’ve obtained your current customers’ email addresses, with their permission of course, your email marketing campaign can unlock a world of upsell opportunities so you can earn more sales.
For example, you can recommend more of your products that your customers would enjoy based on their past purchases. You can also tell your current clients about your new services or products they may not have used.
2. More conversions
Email marketing helps you expertly nurture your leads and nurture them into customers.
For example, you can send email drip campaigns that enable your leads to learn more about your brand, encouraging them to make a purchase. That means you can enjoy more conversions in the long run for your business.
3. Increased customer loyalty
Staying in touch with your customers is the key to building brand loyalty that keeps them coming back for more. With email marketing, you can stay in touch with your customers long after they purchase, keeping your brand at the forefront of their mind.
Plus, you can use emails to send your customers special discounts or offers, encouraging them to purchase from you again in the future.
MOST COMMON TYPES OF EMAIL MARKETING
1. Promotional Emails
Promotional emails enable you to showcase your products or services to your subscribers. They help you maintain awareness about your brand and encourage your audience to check out your newest offerings.
2. Newsletters
Newsletters are the perfect way to inform your audience about your brand. They are also the best way to become their expert on anything having to do with your industry and the surrounding complements. Become my expert and I will be your client.
3. Surveys
Survey emails are a great way to gather feedback and insights from your audience. You can ask them their interests, experiences with your company, demographics and more.
You can then use the information from your surveys to improve your products or services and optimize your other marketing strategies.
