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What is the Difference between Copywriting & Content Writing?
Copywriting is writing designed to sell things to people or persuade them. That could mean selling a service or product, persuading people to take an action, or even convincing them to have a certain perception of something or someone.
Content writing is writing that offers information, inspiration, or entertainment. It could be in the format of blog entries, social media posts (not ads), or articles. Content gives the reader a reason to visit a website or social media feed.
Copywriting is writing designed to sell things to people or persuade them. That could mean selling a service or product, persuading people to take an action, or even convincing them to have a certain perception of something or someone.
Content writing is writing that offers information, inspiration, or entertainment. It could be in the format of blog entries, social media posts (not ads), or articles. Content gives the reader a reason to visit a website or social media feed.
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Content writers try to attract and engage a target audience and provide value to prospective customers. Brands often use content writing to build trust and brand loyalty and establish thought leadership in their field. Content writers strive to generate organic web traffic, using search engine optimization (SEO).
Content writing typically involves researching the topic, organizing the information, creating an outline, and then writing the content in an engaging, informative, and easy-to-read format. Some content we create for our clients includes website content, blogs, newsletter articles, whitepapers, case studies, social media content, user manuals, and press releases. |
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Copywriting is the creation of written material aimed to sell a product or service. Copywriters may create advertisements, public relations (PR) documents, marketing materials and website content for print, digital and audiovisual media. We develop a keen understanding of your target audience to ensure it aligns with their wants, needs and values to trigger action. Some copy we create for our clients includes social media taglines, marketing emails, website copy, commercials, print advertising, marketing texts, sales letters, and brochures. |
Working with other designers.
We work closely with Graphic Designers and Website Designers to offer our clients the best expertise in both design and content.
Graphics - When designing your Marketing Materials, it is as important what is written as it is how the materials look. If you have a brand, but need your materials written, let us help.
Press Releases - We write your Press Release for you and distribute through many media markets including The Associated Press.
Website Content - If you have an existing website design or your designer does not write content, we offer content writing services.
We work closely with Graphic Designers and Website Designers to offer our clients the best expertise in both design and content.
Graphics - When designing your Marketing Materials, it is as important what is written as it is how the materials look. If you have a brand, but need your materials written, let us help.
Press Releases - We write your Press Release for you and distribute through many media markets including The Associated Press.
Website Content - If you have an existing website design or your designer does not write content, we offer content writing services.
