is it time to add sms marketing to your strategy?

Imagine you are at a show or concert. You receive a simple text message. It’s from a nearby store offering a discount on show merchandise with your ticket stub. You glance at the text, smile, and decide to redeem the discount after the show. The message was quick, personal and timely.

What Is SMS Marketing?

SMS marketing, short for Short Message Service marketing, is a direct way for businesses to reach their customers through text messages. It is all about engaging customers with promotions, reminders, and time-sensitive information.

In the world of marketing, SMS stands out because it's simple and effective. Companies use it to share promotions, send reminders, announce new products, and even ask for feedback.

Why is SMS marketing so popular? Well, nearly everyone has a mobile phone these days, making it a universal marketing tool for businesses. Plus, it's easy to set up and can offer a high return on investment (ROI).

Why SMS Marketing is Effective

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