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It takes an internet user around 0.5 seconds to form an impression of your website.
So, if you think you can still get by on weak web design elements, then you’re mistaken. People will immediately form an opinion of your product/services based on the look and content of your website. It needs to be perfect if you want to keep their attention. A cluttered web design conveys that you either don’t know how to use the technology or don’t care. Both options are unacceptable. Here are some general principles of good web design: Simplicity Too many elements presented at once can overwhelm the senses. Instead of including as many things on your webpage as possible, focus on one or two sections. Vast blocks of small text quickly cause people to lose interest. Utilize one primary font type for catching your visitor’s attention. You also need to pay attention to color. Conflicting color patterns can offend some people. Keep it simple by selecting no more than two complementary color schemes that represent what your website stands for: Red — enthusiastic Yellow — energetic Green — growing Blue — relaxed Orange — warm Purple — focused Branded Elements Logos and similar branded graphics are crucial for two main reasons:
Brand recognition is a powerful thing. If you have a great graphic that people associate with good content, then they’re more likely to come back. A high-resolution logo in the corner of your screen can also serve as a home button that streamlines navigation on your site. Immediately Convey What Your Website Is About Don’t make users search your page to find out what kind of website you have. Convey that information instantly, so they don’t waste any time. Pictures or large text are essential here. You also need to make sure that your webpage is easy to navigate. If someone gets lost, don’t expect them to stick around. Contact Page Almost all websites should have a contact page — primarily if you sell something. Sites without a contact page appear untrustworthy. One study found that 44% of people will leave a website if they find it doesn’t have a contact info page. As such, it’s worth it to add one — even if it’s just a comment or suggestion page. It shows that you want to hear back from your visitors. It also gives you access to your visitor’s emails, which you can use for newsletters, special offers, or content updates. Use White Space White space is the negative space on a website — the area left white by no text, graphics, or videos. Making the most of your site’s white space is one of the essential elements of good design. For one thing, it makes your website easier to read. White space can highlight a portion of text or an image that you want to stand out. It’s also great for separating different sections from one another. Open white space design offers a minimalist look that appeals to short attention spans. Generate Original Content People need an excuse to visit your website, and original content is your ice breaker. It introduces the user to your brand and keeps them coming back. But how do you generate content for your website? Think about what might appeal to users that visit your site. For example, if you own a hardware website, then some content about home repair will attract potential customers to your page. If you need some more ways to find content ideas, best use a professional. We write content even if we don’t design the site for you. Mobile Version These days someone is just as likely to look at your website on their smartphone as their desktop. So, if you have a great design that works on the web, but fails on mobile, then you are losing half your potential viewers. Test your website by looking it up on a mobile device and troubleshooting it. If you see any glaring issues, address them before launching the site. Search Friendly So, you made a beautiful website? Congrats! But it won’t matter if people can’t find it. Using SEO features on your website will make it more likely to pop up in people’s Google search. Make sure that your website appears appropriately in all the different types of browsers. Also, make sure you utilize things like meta tags, alt tags, and title tags in the HTML coding. Know The Difference Between Good and Bad Web Design Elements Some people believe that functional web design elements are subjective, but these are proven strategies for keeping people on your site and having them return again.
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As a business owner, you spend a lot of time figuring out how to talk about your business and sell yourself to your prospects and customers. When you invest in great graphic design, you not only enhance visual communication, you portray your company in a way that sells you and helps maximize your success.
Credibility Think of some of the more well-known brands and what they say to you. The Nike swoosh, the Apple apple, or the Starbucks siren. While these are all different and convey different personalities, they are all memorable and offer a clean design. They all have clean lines, look professionally done, and have become a symbol for status. A second-guessed logo or a messy website design gives a sense that your services will be too. The more you appear professional and reliable, the more reliability and trustworthiness you are illustrating. Personality All your graphic design should convey a sense of the personality of you and your company. For example, a law firm that focuses on high-end cases will have a different look and feel than an up-and-coming tech company. While these are different, they can both convey a message that makes consumers comfortable and responsive. Along with this, people who understand your personality and connect with it are more likely to invest in your mission or service. Color Psychology This is a fun one to add and something that most graphic design firms really think about when designing new branding pieces. Green is usually environmental or money. Yellow is warmth and happiness. Purple is more royal, sophisticated, and expensive. Deep blue is corporate and conservative. These are things to consider when designing a new brand or expanding the colors you use at your company. The bottom line is the more professional your graphic design looks, the more people will trust you and your brand. The more they trust you, the more they will recommend you to those with whom they come in contact. That will eventually lead to your brand symbolizing a certain status, and if you want that to be one that has a higher bottom line, think about what that brand should look like. |
Boost Your BusinessMaria NovakI have over 35 years' experience in Marketing Small Businesses. Categories
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