There are many reasons for investing in your online marketing and branding. Consumers are spending more time online doing research than ever before. And, they have already researched you before contact. Now is the time to think about your web presence with a new or upgraded website that works for you while you’re doing other things. Here are some reasons to think about launching a new site or upgrading the one you have:
1. Your website is "old". The colors and look are outdated, or the system you originally used as a designing tool is antiquated. Many older systems are no longer even recognized by search engines. Maybe your content needs to be revised. It is very important that sites are written in a format that search engines accept. 2. You want to integrate your site with all your social media profiles. 3. You are trying to build your own website. Make sure you are using a program that is simple and acceptable to all the search engines. There are also a lot of design tools that are just too expensive. 4. Your site is not useful to visitors. The main things you need are a great, streamlined presence, a sticky website with good content, and a stellar lead capture form. 5. Your website is built with antiquated template that is invisible to Google. If your website is built on a template, it can only serve as a digital business card because it is absolutely worthless when it comes to SEO and Google. 6. You are starting a new business or non-profit. All marketing leads back to your web presence. If you don't have a good site up & running, you are doing your business a disservice.
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Check out these websites completely designed and written by Maria L. Novak: