![]() Not all clients are created equal. Nor should you be compelled to treat them equally. There’s no law stating you must sell to everyone or keep servicing clients that are the wrong fit for your business. It’s as fair to say that your business has outgrown certain types of customers as it is to say that you have some customers you should have never brought on in the first place. (You know who they are.) If you’re miserable working with a client that you know isn’t profitable for your company, you won’t be motivated to serve them well. And, if that client isn’t receiving the best treatment, they won’t hit their desired goals. By virtue of this predicament, you’ve created a lose-lose situation: You’re not helping the client reach their objectives and they’re not helping you reach yours. Besides the ones that are clearly not profitable for you, here are four other types of clients that must go immediately:
Remember, when dismissing a client, be respectful. Thank them for their business to date and explain that you’re not the best fit for them moving forward. Try, “Thanks for considering us. At this point, I don’t think we are the right fit for helping you meet your goals.” Always keep the focus on their interests. Firing a client may mean a short-term hit to an organization’s profits, but it’s critical for the long-term emotional health of the company and the team. Firing a client now not only frees up time for you to spend on more profitable clients - it also provides a boost of morale internally. When you step up and fire a bad customer, you win everyone’s trust, loyalty, and respect. Especially your own.
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Boost Your BusinessMaria NovakI have over 35 years' experience in Marketing Small Businesses. Categories
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