influencer marketing

Do I need to know a Kardashian?

I recently read a book about Harry and Meghan and found it interesting that Meghan Markle made moves early in her career to align herself with influencers, and then became one herself, launching The Tig.
​
So, the answer to the question above is NO, you do not need to know a Kardashian or a Megan Markle to align yourself with influencers.

---

Over the years, influencer marketing has become an immense part of the marketing landscape. Honestly, I had to do my due diligence to learn more. Influencer marketing often sounds too good to be true, but the numbers don’t lie — on average, for every $1 businesses spend on influencer marketing, they make $18.

New to influencer marketing? Confused as to exactly what it entails? You’re not alone.  It is something new to my range of services too. The term “influencer” is tossed around a lot, and it’s not always clear what it means, so let me share what I have learned.

First, what’s an influencer? The term “influencer” is shorthand for social media influencer. A social media influencer is a person who has gained credibility in a certain niche. Today, influencer marketing is a method of choice for top-tier brands around the world, but it wasn’t always this way. For a while, it was considered nothing more than a passing trend.

One thing you need to know: you do not need to be a national company to benefit from this type of marketing. It can be done on a local level, using local influencers. Simply stated, local influencers are bloggers, reviewers, and social media personalities who are based in the same area as your business.

Going to in-person events can help you put a face to a name. Of course, we are still in the midst of a global pandemic. And now is not the time for me to talk about networking to meet influencers. Of course, there are plenty of other ways to meet influencers.  One option is to use an influencer marketplace or platform. These let you search for creators and influencers within a certain distance of your region. You can further narrow your search by looking for influencers who are in a certain age range, and who are interested in certain topics.

Read More